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Being able to interpret what you hear into an actionable product roadmap is all part of the planning stage in user-guided development.

Tools for Social Media Platforms

Social Networks are another great platform to reach your users. Allowing your users to guide your development means reaching out to them where they already are. Whether it’s using them as a means to get feedback or developing applications, the following are the top tools to help you engage with your users.

Facebook is both a great place to reach your users and a great tool to get feedback on prototypes and early-stage products. Given the wide audience, you’ll want to spend more time on refining ad targets. If you are dropping a Like Button on your site or building a new Facebook app, the developer portal is where you want to start.


LinkedIn is a great way to reach your professional users, especially if you offer business products and services. They offer tools to help authenticate users off-site, but also have a mature ad platform that leverages their unique data to better target and engage. The developer portal is where you want to start.


Twitter is both a great customer service tool and a great way to grow your user base. Check out their developer portal to learn more about leveraging your users’ tweets, engaging with them on and off of your site, or using tools like Twitter Cards to allow users to download and launch your app directly from a tweet.


Here are some common tools and terms that you’d be expected to know as you approach a telco carrier or device manufacturer with a partnership opportunity.
“HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social networks securely, plus provide custom reports using the comprehensive social analytics tools for measurement.
“Sprout Social is a social media management tool created to help businesses grow their social media presence. The web application integrates with multiple social networks where consumers are engaging with businesses and brands. The application also offers team or individual engagement and publishing tools with in-depth analytics, brand monitoring, competitive insights, and social CRM features. Sprout Social is known for its intuitive, easy-to-use web, and mobile platforms.”
“Social metrics, most shared authors, scheduled monitoring and a robust API – ALL FOR FREE! Find out where your competitor’s content is being shared and promoted. Let our enterprise-scale technology do all the hard work of sifting through data. Monitor, schedule and analyze social sharing metrics in one intuitive dashboard.”
“Followerwonk helps you explore and grow your social graph. Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet? Find and connect with new influencers in your niche. Use super-actionable visualizations to compare your social graph to others. Easily share your reports with the world.”

Creating a page on each of the social networks doesn’t replace the need for a homepage, but it’s an equally important tool for engaging with your customers.

“Create a Facebook Page to build a closer relationship with your audience and customers.”
“Your current and potential customers already use LinkedIn. If you’re not engaging with them, your competitors will.”
“A test user is a special user account, invisible to “normal” users, which is created on behalf of an app for the purpose of testing that app’s Facebook integration. You can use test users for manual or automated testing. Each app can create up to 2000 test users.”
“Enter a URL to see some helpful feedback about your page markup. Enter an access token to see its expiry and user.”
“Stack Overflow is a question and answer site for professional and enthusiast programmers. It’s built and run by you as part of the Stack Exchange network of Q&A sites. With your help, we’re working together to build a library of detailed answers to every question about programming.”
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