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Explore What's Possible
Here are the steps we take to dream up, validate, design, and launch products.
The User Guided
Development Funnel


User-guided design starts with a clear understanding of your user needs and then using those needs to guide the development given your market, technology, and business limitations. It’s not about telling your users how you are going to do something, it’s about delighting your users with features and functionality before they have to ask you for it (or before they hit the refresh button hoping to get it).

The process starts with a concept for a new product or enhancement. Generally, those concepts can come from four areas. Brainstorm and Feedback consist of the internal and external user-guided ideas, while Market Needs and Technology Application speaks to the market-driven or technology-driven user-guided ideas. Once the ideas have been documented, they begin their journey through the funnel.

Stage 1 – LISTEN
Your ability to launch a successful product or service is dependent on your ability to listen to your users. Product concepts come from a variety of areas, and capturing those is the first stage. Learn more about listening to your users and the tools we use.
Stage 2 – PLAN
Being able to interpret what you hear into an actionable product roadmap is all part of the planning stage in user-guided design. Users don't always know what they want. Learn more about planning and the tools we use to do it.
Stage 3 – BUILD
Having heard from your users, and interpreted that into a plan, it's now time to start developing. But you never want to do that in a vacuum. Learn about the essentials of building and testing your prototypes to maximize your chances of success.
Stage 4 – LAUNCH
Commercialization is the last stage, but just the beginning of the product life-cycle. Learn about the tools you can use to test your products and services in-market, and how to feed that back into the User Guided funnel.
Being User-Guided Has
The goal of user-guided development is to allow your users to guide your decision making. When it comes to conversion rate optimization, using testing tools like A/B testing has a direct impact on your sales since.
Fail early and fail fast. Those are the principles that help weed out good ideas that don't translate into successful products. A user-guided approach validates each stage of the development process with user feedback to ensure that the final delivery solves user needs that they are willing to invest in.
By launching a product your users want, and involving them in the process, you increase user loyalty and satisfaction. Learn what your users need and invite them into your company story. The more intertwined your stories are, the better for everyone involved.
User Guided can help you get user input at all stages of the development process, increasing the input your receive from your users, and launching products that users feel invested in.
Brainstorming is often inefficient and unproductive, all because the problem being brainstormed isn't grounded in user feedback. A user-guided approach provides the team with validated user problems and data to help guide the brainstorming process, leading to more productive and enjoyable sessions.
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