User-guided design starts with a clear understanding of your user needs and then using those needs to guide the development given your market, technology, and business limitations. It’s not about telling your users how you are going to do something, it’s about delighting your users with features and functionality before they have to ask you for it (or before they hit the refresh button hoping to get it).
The process starts with a concept for a new product or enhancement. Generally, those concepts can come from four areas. Brainstorm and Feedback consist of the internal and external user-guided ideas, while Market Needs and Technology Application speaks to the market-driven or technology-driven user-guided ideas. Once the ideas have been documented, they begin their journey through the funnel.