Users guide. They don’t direct.
Users often can’t say what they want, but they always know what frustrates them. The work is discernment: hearing what they mean beneath what they say, and being disciplined enough to act on it.
“Not until we are lost do we begin to find ourselves.”
Henry David ThoreauWe’re a Colorado company, and we love the outdoors. We support the brands and organizations working to enhance and preserve it.
We carry that into our product philosophy. The wilderness strips away the excess. We build the same way. Whether it’s a backpacking trip or a new product, the work is focusing on the why and finding the simplest form of the solution that meets customers’ needs, even when that isn’t exactly what they’re asking for.
The art of being guided by users is one earned in the wilderness.
A sampling of the portfolio.
Every company here works the same thread: connect the physical with the digital, in service of people. Elasticis is the edge of the spear, applied AI. Mile High Drones keeps us grounded in field work. Mira Spatial does the pairing, the digital twin of the physical asset. Game Perch is the human end of the thread: what brings people together. Members of our team have worked at AT&T, EchoStar, and Unity. That experience shapes what we build and what we back.
Impact beyond revenue.
We evaluate our portfolio on impact, not just revenue.
Sometimes that means taking on a hard technology problem: accelerating real-time 3D, tightening reality-capture pipelines, and putting AI to work where the payoff is measured in what an industry can do next.
Sometimes it means backing a cause, like making fly fishing accessible to more people while supporting hundreds of makers around the world with a livable wage. And sometimes it means responding to the moment in front of us: a simple bracelet, built after a Boulder, CO flood, that raised funds to help displaced neighbors rebuild.
The work holds up at scale.
User Guided is more than the name above a portfolio. It is the continuity behind the work: a product philosophy practiced across consumer platforms, enterprise teams, and operations in the field.
Start with the problem,
not the org chart.
You can engage User Guided directly, go through the portfolio company closest to your problem, or bring the leadership in-house. However you choose to work together, you get the same thinking, accountability, and continuity behind the work.
“Extremely knowledgeable and worked very hard to ensure I was set up for success… going above and beyond!”
Sarah Krivell, CEO, Kleriti Business Solutions“User Guided built the website that fueled a movement!”
Peter Stitcher, Principal, Ascent Fly Fishing
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