In general, people want faster horses, not a car. The point of listening to your users is so that you can discover their needs. The goal is to figure out which needs you can solve in a unique way, for a large enough number of users, while aligning with your strategy. Faster horses may be exactly what some customers need, and there's nothing inherently wrong with meeting that need. Using User Guided techniques will help to you ensure that you have accurately captured your user's pain points as a first step. That's why the first stage in our development funnel is dedicated to tools that help you listen.
When it comes time to crafting your solution, you'll need a way to evaluate your options. As an example, if your customers are saying that the hate having to recharge their headsets, you have multiple options on how to solve that problem. Some have created head bands that you can stick to your phone, with limited success. Others have embraced the wired headset. That's why every stage in our development funnel ends with a round of user feedback to test your understanding of the problems you are solving.
So whether you are developing a faster horse or a world-changing internal combustion engine, leveraging User Guided principals will help your solution succeed in today's marketplace.